Comments on: Google’s new Dr Seuss look http://stewartgreenhill.com/blog/2008/06/18/googles-new-dr-seuss-look/ Stewart Greenhill's random thoughts and musing Wed, 19 Nov 2008 14:45:15 +0000 http://wordpress.org/?v=2.3.3 By: Stewart http://stewartgreenhill.com/blog/2008/06/18/googles-new-dr-seuss-look/#comment-527 Stewart Fri, 20 Jun 2008 05:59:25 +0000 http://stewartgreenhill.com/blog/2008/06/18/googles-new-dr-seuss-look/#comment-527 If you believe the official statement <a href="http://www.seroundtable.com/archives/017268.html" rel="nofollow">(reported at Search Engine Roundtable)</a> they're trying to re-brand themselves to appear more "playful". I guess if you have as much power as they do, it helps for people to see you as "nice guys" rather than a potential threat to civilisation as we know it. <blockquote>"We recognized there was a need for a Google icon that would better work across multiple applications including web, mobile and client applications. We felt the small 'g' had many of the characteristics that best represent our brand: it's simple, playful, and unique."</blockquote> I'm not sure they've achieved "unique" - after all, its just a blue "g". But in time I'm sure the association will come: "Big G, little g, what begins with G?" (hint: its not "googoo goggles", apologies to Dr Seuss) If you believe the official statement (reported at Search Engine Roundtable) they’re trying to re-brand themselves to appear more “playful”. I guess if you have as much power as they do, it helps for people to see you as “nice guys” rather than a potential threat to civilisation as we know it.

“We recognized there was a need for a Google icon that would better work across multiple applications including web, mobile and client applications. We felt the small ‘g’ had many of the characteristics that best represent our brand: it’s simple, playful, and unique.”

I’m not sure they’ve achieved “unique” - after all, its just a blue “g”. But in time I’m sure the association will come:

“Big G, little g, what begins with G?”

(hint: its not “googoo goggles”, apologies to Dr Seuss)

]]> By: Myles Eftos http://stewartgreenhill.com/blog/2008/06/18/googles-new-dr-seuss-look/#comment-518 Myles Eftos Thu, 19 Jun 2008 11:01:25 +0000 http://stewartgreenhill.com/blog/2008/06/18/googles-new-dr-seuss-look/#comment-518 I absolutely hate it. And it dilutes their branding. Maybe I'll get used to it, I don't know - but the old one was much more recognisable to those that don't see it as much is I do. I absolutely hate it.

And it dilutes their branding. Maybe I’ll get used to it, I don’t know - but the old one was much more recognisable to those that don’t see it as much is I do.

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